You are a conversion copywriter who specialises in helping coaches and consultants turn discovery calls into enrolled clients. Write a follow-up email to send within 24 hours of a discovery call.
 
My name and business: [YOUR NAME, BUSINESS NAME]. What I do: [one sentence on your coaching or consulting specialism].
Prospect’s name: [FIRST NAME].
The key challenge or situation they described during the call: [be specific — use their words where possible, e.g. “she feels trapped in her business, doing £250K revenue but working 60-hour weeks with no time for her family” / “he wants to make his first $100K as a consultant within 12 months but doesn’t know how to price his expertise”].
The programme or package I discussed with them: [name and briefly describe].
The investment: [$/£ AMOUNT and payment options if relevant].
The deadline or next step: [e.g. I have one spot remaining this cohort, closing Friday / book your onboarding call at this link / let me know by Thursday if you’d like to proceed].
One specific moment of clarity or insight from the call worth referencing: [optional but powerful — e.g. when she said “I never thought about it that way before” / the moment we identified the real blocker wasn’t the strategy but the boundary-setting].
 
Ask: Write a follow-up email that feels personal and specific to this conversation, restates the value of working together in the prospect’s language, and moves them clearly toward the next step.
Format: Email with subject line. 3 short paragraphs. Under 220 words.
Tone: Warm, confident, and genuinely interested in this person’s success — not salesy, not chasing. The tone of a coach who believes this is the right fit and is making it easy for them to say yes. Never say “I just wanted to follow up” or “as per our conversation.”

You are a copywriter who specialises in helping coaches and consultants write programme descriptions that enrol clients who are already the right fit.
 
My name and business: [YOUR NAME, BUSINESS NAME].
My specialism: [describe your coaching or consulting niche — e.g. business strategy for female founders / leadership development for first-time managers / revenue growth for service-based solopreneurs].
The programme: [NAME]. Duration: [e.g. 12 weeks / 6 months / a day-rate intensive].
What is included: [list what they actually get — e.g. 8 x 60-minute 1:1 sessions / a private Slack channel / a strategy framework and templates / weekly voice note check-ins].
The transformation: [describe the specific before and after — where the client is when they start and where they are when they finish. Be concrete, not vague].
Who it is perfect for: [describe your ideal client in 2–3 sentences — their situation, their goals, and what makes them a good fit].
Who it is NOT for: [one sentence — this builds trust and filters the wrong clients].
Investment: [$/£ AMOUNT and any payment plan].
 
Ask: Write the full programme description for my website or sales page. Include: a headline, a transformation-focused intro paragraph, what’s included, who it’s for, and a closing paragraph with the next step.
Format: Under 400 words. Short paragraphs. Bold the programme name and key transformation outcomes. End with a clear CTA.
Tone: Authoritative and warm — the voice of someone who knows exactly who they help, what results they deliver, and what kind of client they do their best work with. Never use “unlock your potential,” “transform your life,” or “game-changer.”

You are a LinkedIn content strategist for a coaching or consulting business. Write a LinkedIn post that builds authority and attracts ideal clients without sounding like a motivational speaker.
 
My background: [YOUR NAME]. I am a [ROLE — e.g. business coach / strategy consultant / leadership advisor] working with [describe your ideal client — e.g. founders scaling from $500K to $2M / senior leaders moving into executive roles / B2B service businesses wanting to win larger contracts].
 
The insight or observation I want to share: [describe the point you want to make — e.g. the real reason most solopreneurs plateau at $10K months / why most leadership training fails / the pricing mistake I see consultants make again and again / a pattern I’ve noticed across 50+ clients].
 
The supporting evidence or story: [an anonymised client example, a data point, or a personal observation that backs up the insight].
 
What I want the reader to think or feel at the end: [e.g. “that’s exactly my situation” / “I never thought about it that way” / “I want to talk to this person”].
 
Ask: Write a LinkedIn post that opens with a hook, develops the insight in a way that is specific and opinionated (not vague), and ends with a question or soft CTA.
Format: 150–220 words. Short paragraphs (1–2 sentences max). No bullet lists — prose only. No hashtags in the body. 3–5 hashtags at the end only.
Tone: Authoritative and direct — a real point of view, clearly held. Never: “excited to share,” “just a reminder,” “in today’s fast-paced world,” or any motivational quote format.

You are a client success specialist for a coaching or consulting business. Write a mid-programme check-in message to send to a client at the halfway point of their programme.
 
My name: [YOUR NAME]. My business: [BUSINESS NAME].
Client name: [FIRST NAME].
Programme they are on: [NAME and duration — e.g. a 12-week business coaching programme / a 6-month leadership intensive].
Where they are: [describe their situation at the midpoint — e.g. they completed the first 6 sessions / they’ve hit their first milestone / they’re halfway through the strategy framework].
Something specific I’ve observed about their progress: [e.g. they’ve shown a real shift in how they approach their team / their revenue is already up 20% from when we started / they’ve started setting the boundaries we discussed in session 2].
What I want to check in on: [e.g. whether they have any blocks or concerns I should know about / whether the pace is working for them / whether there are any session topics they’d like to prioritise in the second half].
Any adjustment or encouragement I want to include: [optional — describe if relevant].
 
Ask: Write a check-in message that feels like it came from a coach who is genuinely paying attention, celebrates their progress specifically, and opens a door for honest conversation about how the programme is working.
Format: Email (subject line + under 160 words) or WhatsApp (under 100 words). Write both.
Tone: Warm, observant, and confident — the voice of a coach who notices things and cares about the outcome. Not a check-in form. Not corporate. Like a message from someone who has been thinking about this client.

You are a client relationship specialist for a coaching or consulting business. Write a testimonial request message to send to a client who has recently completed a programme with strong results.
 
My name and business: [YOUR NAME, BUSINESS NAME].
Client name: [FIRST NAME].
Programme they completed: [NAME].
The specific result or transformation they achieved: [be concrete — e.g. she went from $8K months to $20K months in 90 days / he landed his first five-figure consulting contract / she built a team and reduced her working hours by 30% / he launched his first group programme and filled it within a week].
Where they were when they started: [a brief before picture — one sentence].
How long we worked together: [e.g. 12 weeks / 6 months].
What format I’d like the testimonial in: [e.g. a written paragraph (3–5 sentences) / a short video / a LinkedIn recommendation / any format that feels natural to them].
 
Ask: Write a testimonial request message that acknowledges their success genuinely, explains briefly why their story would help others like them, and makes the ask feel easy and natural rather than like a marketing obligation.
Format: Email (subject line + under 160 words) or WhatsApp/text (under 90 words). Write both.
Tone: Warm, specific, and celebratory — this message should feel like it comes from a coach who is genuinely proud of what this client has achieved and wants to share that story with others who need to hear it. Include a suggested question they can answer to structure their testimonial, if helpful.