On 10 June 2026, Google announced a set of new Gemini features built specifically for small business owners. The headline change: you can now connect your Google Business Profile directly to the Gemini app, turning it into what Google calls “a deeply knowledgeable, in-pocket partner that natively understands your business.”

That’s Google’s own framing, and it’s worth treating it as exactly that — a company describing its own product, not an independently verified performance claim. But the underlying feature is real, it’s rolling out now, and it’s worth understanding properly rather than skimming a press release. Here’s what it actually does, who has it, and — if you’re reading this from the UK — what to do until it arrives.

What the Feature Actually Does

Once a business owner connects their Google Business Profile to Gemini, the app gains direct access to that profile’s data: customer reviews, the questions customers have asked, performance metrics like search impressions and direction requests, and call data where available. With that context, a business owner can ask Gemini a question like “how did my business do this month?” and get an answer grounded in their actual numbers — not a generic explanation of what metrics matter.

Beyond analysis, Google says Gemini can help draft replies to customer reviews, generate posts for the Business Profile, summarise customer feedback, and surface business insights including the specific search keywords customers are using to find the business. This is the same category of task the CRAFT Method already helps with manually — the difference here is that Google is building the data connection in natively, rather than requiring the owner to copy and paste reviews into a separate AI tool.

What Are “Business Notebooks”?

Alongside the Business Profile connection, Google introduced a second new feature called Business notebooks — described as a focused workspace where an owner can organise chats, sources and their connected profile data in one place. The proactive element is the more interesting part: Google says notebooks will surface alerts on their own, including reminders to set holiday opening hours, suggestions for improving pricing or product positioning, and ideas for promotional campaigns — without the owner needing to open the app and ask.

Why the UK Doesn’t Have This Yet

This is a pattern Google has followed before with AI features — UK and EU rollouts often lag US availability by weeks or months, generally attributed to the additional regulatory considerations under GDPR and the UK’s own data protection framework. There’s no official confirmation of why this specific feature is delayed, but the pattern is consistent enough that UK business owners shouldn’t expect a fast follow.

Who Has Access Right Now, Even in Eligible Regions

Even where the feature is technically available, Google’s own Help Center documentation lists some real constraints worth knowing before you go looking for it:

What to Do Instead If You’re in the UK

The good news: almost everything this feature promises can be approximated today, for free, using tools that are already available everywhere — including the UK. It takes a few more manual steps, but the outcome is close.

Timeline So Far

Frequently Asked Questions